Why Daisy Exists

I built Daisy for every woman who's ever felt dismissed, fallen down a Google rabbit hole at 3 a.m., or struggled to navigate a healthcare system that feels broken.

Long before Daisy existed, I worked in a dedicated women's breast center, performing breast ultrasounds every day. I cared for thousands of women through some of the most uncertain moments of their lives. Routine screenings. Suspicious findings. Diagnoses that changed everything.

As a board-certified sonographer specializing in breast imaging, I saw firsthand how much early detection matters. I also learned how broken the system can be around something this important. Women waiting weeks for a referral just to get seen. Women stuck in waiting rooms far longer than they should be. Women leaving appointments in tears, still without answers.

I started to lose faith in a system that treated women's breast health like a box to check rather than a life to protect.

Then I lost my cousin to breast cancer, and everything I'd witnessed for years suddenly felt personal in a way it never had before. The barriers weren't just inconvenient anymore. They were dangerous. And I couldn't stop asking myself the same question: how is something this important still this hard to access?

That question became Daisy.

I'm also the founder of Bun + Oven, an in-home pregnancy ultrasound company built on the same belief: that women deserve compassionate care that meets them where they are. Different chapters of a woman's life. The same commitment to making care more personal, accessible, and human.

If Daisy helps one woman catch something early, avoid weeks of unnecessary worry, or simply feel truly cared for during a vulnerable moment, then it has done exactly what I hoped it would.

Sophie Nikjoo

Founder & Board-Certified Breast Sonographer

We didn't reinvent breast ultrasounds.

We reinvented everything around them.

From booking to results, every detail of Daisy was intentionally designed to make expert breast care simpler, more personal, and more accessible.